10 Fundraising Tips for NonprofitsPosted on: July 25, 2019
Whether you have orchestrated hundreds of fundraising events or you are just getting started, there are always ways to enhance your fundraising efforts.
Your goal is to make an impact. To further your mission and cause, you call upon your community for their partnership and support. From setting goals to making your event known, here are 10 fundraising event tips to make it a success:
1. Use an event management tool
There are a lot of moving pieces that all need to come together to create a successful fundraising event. You may be operating with a small event staff so using event management tools, like FundEasy and AttendEasy, will help your event run smoothly and successfully. Using an event management tool, you can offer peer-to-peer fundraising, oversee guest lists, coordinate on-site check-in, and manage your online and offline registration in one easy place. Let the program take care of sending confirmation emails, collecting fees, and hosting customized web pages, so your team can focus on other aspects of planning your event.
2. Define a clear message
One of the most important parts of any successful fundraising event is the messaging. Coming up with a concise and straightforward message keeps the purpose behind the fundraising from being lost. Your organization’s mission should be front and center in your messaging and communication with donors to show them how their support and participation will make an impact in the lives of those you serve.
3. Set specific goals
To measure success, you need to define what success looks like for your organization. Having specific goals helps motivate both your staff, your current donors and potential new donors.
Set your goals early. Include fundraising goals and be sure to make them known to your constituency throughout the planning of your event. Also, include friend-raising goals – how many new participants and how many of those new friends gave a donation? Also, remember to include marketing goals. At the end of your event, you can measure and evaluate the success of your event marketing strategies through key performance indicators like social media interactions.
4. Know your donor profile
According to a 2015 study by Bloomerang.com, 88 percent of funds raised are usually contributed by 12 percent of your donors. It is important to identify who these key givers are and tailor your event to suit them. Develop relationships with your donors by getting to know them, their families, their professions – and find out what motivates them to support you.
Discover the types of events that are successful for your specific donor base: banquets, fundraising walks, 5K, golf tournaments, etc. and build on that success. As you tailor your event, your donors will be more willing to invite their friends and give generously.
5. Don’t reinvent the wheel
Not every event needs to be new and unique. Take inspiration from effective events you have previously hosted or pay attention to what other organizations are doing. When you are using event management tools like AttendEasy, you can pull reports and donor information from your previous events to retarget donors and participants for new events.
6. Ask your donors to spread the word
Peer-to-peer fundraising can be much more impactful than any communication that comes from your organization. If someone was moved to contribute to your mission, they are likely surrounded by others who would also like to give. Calling upon your donors to encourage their communities to join them in donating grows the reach of your event and helps you achieve your fundraising goals.
FundEasy is an effective peer-to-peer fundraising tool that makes fundraising a breeze and empowers your donors to reach their fundraising goals.
7. Provide visual content and video
Visual content will promote more engagement compared to text alone. When using social media and email to spread the word about your mission, consider using videos or images to tell your story. Videos are a powerful way to deliver your message as they draw people in to see and hear stories of the impact you are making.
Additionally, you can use photos and videos from previous events to get your audience excited to participate again.
8. Empower your participants with the right tools
Events, like walks or runs, rely on participants to raise money on your behalf. Giving participants the right tools to send out information, easily receive their donations and keep track of their teams will increase both their effectiveness and the funds they raise. FundEasy allows your participants to easily manage their individual pages.
Additionally, successful fundraising banquets rely on table hosts, reservations from individuals as well as invited guests, and an effective seating tool. AttendEasy allows table hosts to invite and manage their guest lists on one easy platform. It also provides helpful tools for event coordinators as they manage the event from the other side – reservations, seating, table numbers, registrant information, and name tags.
9. Evaluate the results
After an event is over, you will want to regroup and revisit the goals you set for the event. Reports and analysis allow your team to critically think about the success of the campaign. Event management tools make this process easier by keeping track of all the key metrics from your event. This allows you to communicate successes with your team and donors or adjust strategies going forward.
10. Express appreciation
Keeping a positive relationship with donors is paramount to effective fundraising. It is much easier and effective to retain donors than it is to compel new individuals to give. Handwritten notes, well-timed thank you emails and recognizing certain donors publicly – such as in social media or on your website – shows that you are grateful for their generous support.
As a nonprofit organization, successful fundraising is an integral part of your mission. Using these tips can help enhance your fundraising techniques and allow you to tap into your community’s generosity more effectively.
If you want to learn more about how you can enhance your nonprofit’s fundraising efforts, check out Ministry Sync today to learn how we can help!