Equip Your FundraisersPosted on: March 1, 2017
Without supporters, non-profits could not exist. This is the reality organizations must work with in order to grow. But, how do you engage your fundraisers so that they become cheerleaders for your organization?
Teach your fundraisers
- Social Networking. Encourage your fundraisers to use their social networks. Using social networking tools like Facebook, Twitter and YouTube increase fundraising results by up to 40%.
- Rewards. Make fundraising a game by offering rewards for achieving certain goals (i.e. free t-shirt for $250 raised).
- Teams. Not only do teams raise more money for your organization, they add fun and competition to fundraising. Encourage your fundraisers to start their own team.
- Meet & Teach. Success stories can provide ideas on how to fundraise, but an added session or two with the experts allows them to have their questions answered.
- Samples. Don’t let your fundraisers get stuck on something you could have easily provided. Supply sample fundraising emails, Facebook posts, tweets, phone scripts, thank you notes, etc.
- Success stories. Highlight a past fundraiser and use that example to tell them how to raise money, how to overcome challenges and most importantly, the impact their donations will have on your mission.
- Tips to get them started. People are all created differently and not every method of fundraising will be for everyone. Provide several different fundraising ideas, and emphasize the most efficient methods such as sending email through a tool like FundEasy.
Connect with your fundraisers
- Invite them to join. Call on your top fundraisers to join a volunteer committee makes them feel closer to your organization and a part of its success.
- Give a tour. Offering a tour of your organization is a great way to bring them closer to your cause. Seeing the places that will be impacted by their efforts and meeting those on the front-lines will give your fundraisers extra encouragement.
- Provide accountability. Let them know how the money raised in the past has been used for your organization and how this year’s funds will be used.
- Thank them. After the event, invite them to a thank you reception. It’s another opportunity to connect them to your mission and encourage future participation.
- Check-in often. Share stories about your organization and be available for any questions they may have.
- Seek input. After the event, ask them what they liked, what they didn’t, and what would have helped. Implement good ideas into future fundraisers.
- Celebrate goals. Your fundraisers will likely be really excited when they reach their goal. Capitalize on this opportunity to thank them. FundEasy makes it easy to stay connected.
- Be available. As with any event, your participants will have questions. The important thing is to make certain that you respond quickly to all questions and concerns that come your way. The longer it takes you to help, the less fundraising momentum they’ll have.
Fundraise Online via FundEasy
- Personalized fundraiser pages. Donate buttons should be placed on your personal fundraiser page in a bright color so their eyes easily see it. FundEasy’s fundraiser pages are automatically set up this way.
- Easy donations. Quick and simple web forms encourage people to donate online. Help your fundraisers by using FundEasy’s online donation forms that are easy to complete and update in real time.
- Donor highlight. FundEasy has an option where you can automatically spotlight top givers and teams. This can be used to motivate some fundraisers.
Follow Fundraising Page Best Practices
- Add a photo. People connect with people. Encourage fundraisers to add a photo to their fundraising page; it may inspire others to donate.
- Tell a story. Ask your fundraisers to change the “Welcome Message” area in the personal fundraising pages to share personal stories and inspire others.
- Offer Personal links. This allows fundraisers to direct friends and family to their specific fundraising page rather than going through your organization’s home page.
- Increase goals. Allowing fundraisers to change their goal at any time allows them to increase their goal once achieved and encourage more support.
- Answer FAQs. FundEasy has developed a Knowledge Base available to teach each fundraiser how to register, setup a page, import contacts, email family and friends, and other important fundraising activities.
With these tips and FundEasy’s Fundraiser Knowledge Base filled with helpful information, your fundraisers will learn more about your organization and have a deeper passion for the walk.
Put these steps into action and watch your participants move from walker to fundraiser!
This article was inspired by our customers and written to encourage your fundraising efforts. Although we work with ministries and events daily, our team members are not Event Consultants. We encourage you to consult with your event consultant, executive team, and/or affiliate organization before making any major changes to your events.
This list was adapted from 44 Ways to Turn Your Supporters into Fundraising Superstars.