Fundraising Email Formula

Posted on: February 6, 2018

Sometimes our hearts are in the right place, but the words just don’t come. We walk for causes because we care passionately about something and we want others to care too. However, the reality is that we all sometimes get writer’s block.

For your upcoming walk, perhaps you need some inspiration or, if you are like me, a formula to help you get started. Well, here you go!


Formula

Sample

Salutation Dear [Friend, Family Member, or Co-Worker],
 
Why you are walking Has the organization helped you directly or a friend? Share that here.
 
Introduction to the Organization State the mission of the organization and any specific goals they have outlined for the walk.
 
Suggested fundraising levels &
your personal goal
This year, I have pledged to raise $[Insert Amount]. Please consider making a donation of $10, $25, $50 or whatever you can to help me achieve my goal and help save lives.
 
Invitation to donate online Making a donation is easy! Simply click here [insert link]. If you prefer to donate by check, please make your check payable to [Organization] and mail it to me at [your address].
 
Invitation to join your team [Team Name] is always open to new team members. Come and help us promote [organization] by walking with us! Visit my team page [insert link here] to learn more.
 
Contact information If you have any questions, please contact me at [your phone #] or [email] or contact [organization] directly at [organization website].
 
Closing Thank you so much for your support!
Warmest regards,
[Your Signature]
 

Want to make it even easier? With FundEasy, you can easily email your friends and family with all the details included and a link to your personal donation page (see 5 Ways to Encourage Fundraising for more details). There is even a stock email included that allows you to simply add email addresses and click send. FundEasy does the rest! There are many features to help you succeed as you raise money for your organization. Check them out and get started collecting today!

 

Andrea Trudden
Andrea Trudden

P.S. To simplify things even more, here is the text to copy and paste, adapting for your personal use.

Dear [Friend, Family Member, or Co-Worker],

[Why you are walking – Has the organization helped you directly or a friend? Share that here.]

[Introduction to the organization – State the mission and any specific goals they have outlined for the walk.]

This year, I have pledged to raise $[Insert Amount]. Please consider making a donation of $10, $25, $50 or whatever you can to help me achieve my goal and help save lives.

Making a donation is easy! Simply click here [insert link]. If you prefer to donate by check, please make your check payable to [Organization] and mail it to me at [your address].

[Team Name] is always open to new team members. Come and help us promote [organization] by walking with us! Visit my team page [insert link here] to learn more.

If you have any questions, please contact me at [your phone #] or [email] or contact [organization] directly at [organization website].

Thank you so much for your support!
Warmest regards,
[Your Signature]