#GivingTuesday Communications SchedulePosted on: October 25, 2018
Now that you know what’s coming… FREE #GivingTuesday campaigns… what’s next?!
We have some helpful tips and materials we’ll be sharing over the next few weeks to help YOU begin promoting #GivingTuesday with your audience!
First off, we’re excited to share with you our suggested Communications Schedule (that you can download and edit!) for the weeks leading up to #GivingTuesday. We’ve also included a PDF version if you prefer that. Use discretion as you know your audience best, and adjust this schedule to what will work best for your organization and supporters!
#GivingTuesday Communications Schedule:
- Postcard Mailing Announcement (send this 2-4 weeks out)
- Email communication (once weekly)
- Social media posting (minimum 2x weekly)
- In the final week leading up to #GivingTuesday increase the frequency of your email and social media posting… building excitement for #GivingTuesday!
- The day of #GivingTuesday plan on creating a virtual celebration with your supporters, posting and emailing updates multiple times throughout the day.
- Follow Up: Thank your supporters and share the results via social media, email and possibly a thank you note mailing.
- Note: In ANY newsletter or communication between now and #GivingTuesday, include mention of #GivingTuesday! (You might include a #GivingTuesday graphic, description of what your goal is, when it is happening, and where your audience can get involved! Maybe it’s just a PS. with a link to your #GivingTuesday Campaign page!) Whatever you do, keep talking it up.
5 #GivingTuesday Communication & Planning Tips:
- Introduce #GivingTuesday! Include a short sentence or two to introduce #GivingTuesday. Here’s a link to the Giving Tuesday website. You can download ready to go logos, and educate yourself on this day of giving so you can in turn, share with YOUR audience exactly what #GivingTuesday is.
- Set a goal! Decide on a measurable, attainable, financial goal with a specific need or project in mind that you will be communicating to your supporters. For example: This #GivingTuesday, our goal is to fund our ____ program for the next quarter! Will YOU be part of the team that makes this happen? IT’S ALL HAPPENING IN JUST ONE DAY!
- Matching grant! Do you have a generous supporter that might consider a matching grant? How awesome to be able to share with your donors the added incentive that every gift they make (up to a certain dollar amount) will be doubled?!
- Plan ahead! If you haven’t developed this already, set aside time to create a schedule that will best fit your organization and supporters. Design the social media graphics you will use, write the copy and text you will utilize, and create drafts of your emails as you plan ahead!
- Choose wisely where to engage! How do you typically connect with your supporters? Is it via social media, handwritten notes, emails, phone calls? Adapt the suggestions we’ve shared here to best fit your supporters and where they are at. For example, if you have a disengaged social media following, placing all your eggs in one basket and promoting #GT hard primarily on social media may not be a good fit for you! (But, #GivingTuesday may be a good time to start creating a presence on social media and encouraging engagement!)
#GivingTuesday is an awesome way to celebrate the holiday season and invite your supporters to be part of the unique mission of your organization.
We hope this encourages your organization to continue empowering your supporters and making a lasting impact in your community!
This article was inspired by our customers and written to encourage your fundraising efforts. Although we work with ministries and events daily, our team members are not Event Consultants. We encourage you to consult with your event consultant, executive team, and/or affiliate organization before making any major changes to your events.