How to create a buzz on #GivingTuesday!

Posted on: November 15, 2018

You’ve created your free #GivingTuesday campaign, and have been promoting it with your supporters… GREAT JOB!

But, when this day of giving arrives, you can’t just sit back with some popcorn and watch the show. Instead, you must plan exactly how you are going to create some excitement and buzz on #GivingTuesday! It is important to actively invite your supporters to the “virtual #GivingTuesday party” and give them multiple opportunities to participate throughout the day.

Don’t worry, it’s not as hard as you might think! We’ve broken down the day-of timeline into two manageable sections: Social Media and Email.

Social Media

We suggest posting a minimum of three times to each of your active social media platforms: once to start it off, once mid-day to share an update, once nearing the end of day to invite last chance participants!

  • Post #1: Today is the DAY! #GivingTuesday is here and we are so excited to get this party started! Our goal is [insert goal amount]. Want to join the celebration?! Go to [link to #GivingTuesday page]!
  • Post #2: We are only HALFWAY through the day and already have raised [insert amount raise so far]. To those who gave – THANK YOU! If you want to donate toward [name project or organization], go to [link to #GivingTuesday page]!
  • Post #3: #GivingTuesday is almost over but there is STILL time for you to join the movement and give! Today we have raised [insert amount raised so far] toward our goal of [insert goal amount]. Want to join the celebration?! Go to [link to #GivingTuesday page]!

Additional Tips: Adding a quick video is a great way to encourage engagement! Consider hosting an Instagram or Facebook Live, and/or update your Facebook and Instagram Stories with short 15 second videos to add an engaging and compelling personal touch to your campaign! It’s okay if it’s informal, people love the behind the scenes glimpses anyways. Grab your smartphone and get to filming! Also, as people give to your campaign, consider sharing shout out “thank you’s” throughout the day!

Email

Just like social media, we suggest sending a minimum of 3 emails: once to start it off, once mid-day to share an update, once nearing the end of day! These are on the conservative side of the scale, so as not to barrage your followers.

  • Email #1:

Subject: #GivingTuesday is HERE!

Today is the DAY! #GivingTuesday is FINALLY HERE and we are so excited to get this party started!

We are raising funds for [insert name of project or organization]! Our goal is [insert fundraising goal] and this is all going down TODAY!

Would you consider partnering with us and reaching our community with [Describe services your org offers]?

[Signature]

P.S. Follow along on Facebook [Link to Facebook Page] and on Twitter [Insert @Handle] and on [insert other social media @handles, etc].

  • Email #2:

Subject: #GivingTuesday update! 

We can hardly believe it!

We are only HALFWAY through the day and already have raised [insert amount raise so far]. To those who gave – THANK YOU!

If you want to donate toward [name project or organization], go to [link to #GivingTuesday page]!

Would you consider partnering with us and reaching our community with [Describe services your org offers]?

[Signature]

P.S. Follow along on Facebook [Link to Facebook Page] and on Twitter [Insert @Handle] and on [insert other social media @handles, etc].

  • Email #3:

Subject: #GivingTuesday is almost OVER!

What a day it’s been!

#GivingTuesday is almost over but there is STILL time for you to join the movement and give!

Today we have raised [insert amount raise so far] toward our goal of [insert goal amount]. Want to join the celebration and partner with us and help us reach our community with [Describe services your org offers]?

Go to [link to #GivingTuesday page]!

And to those of you who have already given, we so appreciate you!

[Signature]

P.S. Follow along on Facebook [Link to Facebook Page] and on Twitter [Insert @Handle] and on [insert other social media @handles, etc].

Note: We suggest you send a minimum of 3 emails, and post at least 3 times to each of your active social media platforms. Please modify this to best fit your organization. You may consider adding additional posts and emails throughout the day to encourage even more engagement! And, don’t forget to reference our #GivingTuesday Communications Schedule when preparing for this special day of giving.

We hope that these tips help you inform your supporters and provide them with the opportunity to partner with YOUR organization this #GivingTuesday season and be blessed.  This special day of giving is an awesome way to celebrate the holiday season and invite your supporters to be part of the unique mission of your organization.

 

Amanda Rappe 


This article was inspired by our customers and written to encourage your fundraising efforts. Although we work with ministries and events daily, our team members are not Event Consultants. We encourage you to consult with your event consultant, executive team, and/or affiliate organization before making any major changes to your events. 

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