Introducing Online Giving Doubles Fundraising IncomePosted on: July 18, 2017
Hosting a Walk for Life in our community wasn’t new—we’d been doing it for over 20 years. But after an event training, we decided to implement an online fundraising tool.
We put the Walk online using Ministry Sync. It was well worth the investment cost!
Our Walk income more than doubled — thanks in part to FundEasy.
Walkers love having their own page with easy fundraising options; we love online registration and having our Walk data in one organized, easy-to-access place. Win, win, win!
Laura Sporre, Walk Coordinator
Care Net Pregnancy Resource Center of NW WI Inc.
Thank you, Laura, for sharing your story.
This is one example as to how having an online registration process can increase giving dramatically.
According to the Blackbaud Index, a source for charitable and online giving trends, as of May 2017, overall giving is up 4.8% for non-profits. Online giving, however, is up 9.8% with nearly 1/3 of online giving going to peer-to-peer (P2P) fundraising events such as walks, 5Ks, and campaigns.