Is Event Branding Really Important?Posted on: July 10, 2017
In a word, yes.
Consistent marketing increases the professionalism of your event—from the invitation to your online registration, a sharp look can encourage high-end partners to attend your event.
When you repeatedly use the same event graphic, people recognize it and understand what they are seeing immediately without the need to seek out further information.
Let me be blunt: People don’t read as much as we’d like them to.
That’s why it is so important to create an event graphic that provides all the key details with a quick glance.
Just look at these two sample designs from Keener Marketing for a Walk-4-Life and a Banquet:
Notice the same branding across all the designs. When is this event? Who’s hosting? All the key details are incorporated into all the appropriate pieces.
Both our products, AttendEasy and FundEasy, encourage the use of event branding. As part of our “Events Made Easy” promise to you, our event templates are customizable to complement your event branding. We provide a place for you to upload your event graphics for a seamless transition from your organization’s website to the online registration site. All emails and follow-ups will also include your custom colors and graphics for easy recognition.
Now, when someone goes to register for your event, they are confident that they are registering for YOUR event because the graphics match the invitation they received in the mail, which matches your event page online, which matches your follow-up email confirmation.
We even go a step further.
Our software allows the event graphics you upload to be used in your Facebook posts with a click of the mouse in order to help promote your event even more without the need to upload to a separate site.
So, what should your event branding include?
- Name of your event
- Date of your event
- Your name or logo
- An eye-catching graphic matching your theme/purpose
- [online] Link to your website for more information
And don’t worry, if you don’t have a graphic designer on hand, we have a great partnership with Keener Marketing and they can create a custom banner for your event for just $40.
Delving into the world of event marketing may seem like a lot, but honestly, once you have your theme, most other pieces simply fall into place. You just need to know the sizes!
This article was inspired by our customers and written to encourage your fundraising efforts. Although we work with ministries and events daily, our team members are not Event Consultants. We encourage you to consult with your event consultant, executive team, and/or affiliate organization before making any major changes to your events.