Refresh Your Fundraising: 3 Event TypesPosted on: March 28, 2019
Wondering what you can do to improve your fundraising strategy? Trying to inject some new life (or new events) into to your current fundraising schedule?
These questions are part of the fundraising world’s ongoing challenge: how to sustain and improve your organization’s fundraising plan. A mark of a great development and event planning team is one that is always re-evaluating and dreaming up new ideas and events to support your non-profit’s mission!
Whether you are planning a new event or refocusing a current one, there are many factors to consider. From what type of event, what time of year, to how to reach a specific community demographic… the list goes on. But to help you get started, let’s talk through three common event types to consider as you brainstorm how to refresh your fundraising calendar!
#1: Attendance-Based Events
Example Events: Fundraising Dinners, Banquets, Galas, Ladies Tea/Luncheon etc.
An attendance-based event is often a non-profit’s biggest fundraising event of the year! Typically this event type is the traditional fundraising dinner event followed by a financial ask. What better way to develop relationships with your biggest supporters and invite new interest to your organization than when gathered around a table together?! Additionally, attendance-based events are particularly well suited for an in-person presentation of your organization’s mission and vision!
#2: Peer-To-Peer Fundraising Events
Example Events: Walks, 5K Runs, Bike Races, Diaper Derbies, Bowl-A-Thons, Golf Marathons, etc.
Peer-To-Peer (P2P) events are extremely valuable for mobilizing your community to get involved! Both in person and via their networks and social media influence. How P2P Fundraising works: your supporters create a personal fundraising page on behalf of your organization’s event and/or campaign! Your supporters will then share their page with friends and family to solicit donations and support on your behalf in the weeks leading up to your event. This particular form of fundraising really allows your supporters to leverage their social media influence… very useful in today’s digital age!
Example Events: Couch to 5k, Giving Tuesday, Treadmill 5K, Couch Potato Event, Burpee Challenge, etc.
Non-events are internet-based events that do not require a physical event to take place! This can be a great fundraising option for a lull in your fundraising calendar. Non-Events provide you with a way to connect with your community and raise funds solely online. No fundraising dinner, no walk. Just a virtual event that allows people to raise money for a cause they believe in. This isn’t online giving—it is a scheduled online event to raise funds within a certain time period.
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We hope this review of event types serves as a helpful resource for you as you plan out your upcoming events!
This article was inspired by our customers and written to encourage your fundraising efforts. Although we work with ministries and events daily, our team members are not Event Consultants. We encourage you to consult with your event consultant, executive team, and/or affiliate organization before making any major changes to your events.