Social Media Checklist: Virtual Events!

Posted on: September 24, 2020

As most of us are keenly aware, we have entered a new period in time in which Virtual and Hybrid Events are a necessary part of the current fundraising season.

This means that an active, engaged online presence is more vital than ever! Now is the time to leverage your social media presence for your upcoming Virtual Events.

In this blog post we’re taking you through five social media tips for your organization to consider. Let’s get started!

Social Media Checklist: Virtual Events!

1) Work in Batches.

In case you’re not already doing this, prepare your social media content calendar in batches. Set aside a block of time to sit down each week or month to plan and prepare all of your posts. Get the captions written, the images created and/or ready. Some of our favorite free resources when creating content are: Canva, Unsplash and Pexels. Also, we created a monthly communications calendar that is FREE and downloadable if you need one.

2) Be a friend.

It’s called “social” media for a reason! Don’t forget to prioritize and make time each day to engage on your social media accounts. Follow relevant accounts, comment and like their posts, send thoughtful direct messages, and respond promptly to all comments and incoming messages! Engaging on social media, if done the right way, is just another way to develop and build relationships. And we all know that building relationships is a non-negotiable aspect of fundraising. So take full advantage of that and be relational!

3) Tell a Story!

Utilize Instagram Stories! Invite your followers to engage with you through polls, Q&A’s, countdowns, etc. You could even countdown to your event in Instagram Stories using a Countdown Sticker! (By the way, if you’re not familiar with the Instagram Story function – google it! There are plenty of free trainings etc, out there to help get you acclimated and familiar with social media if you need it.)

4) Press RECORD.

Get on video! Recruit a recognizable person (if possible) from your organization to go on video and invite your audience to your upcoming event! You could even go “Live” on Instagram and Facebook and share updates on your fundraising progress, or talk about projects your organization is working on, etc. Video is a must in this season and is a valuable way to make a personal connection with your supporters.

5) Create a Group!

Create a private Facebook group for your inner circle tribe! Maybe you need a place to create community for your volunteers, or perhaps a way to connect with your Table Hosts? Consider developing a private Facebook Group to do just that.

We hope these five tips are helpful to get you off the ground and running on social media as you prepare for a successful fundraising event. We’re cheering you on in this season!

Also, if you haven’t joined already, we have an exclusive Facebook Group just for our Ministry Sync customers! If you are a current Ministry Sync Customer and would like to join, go here to learn more and request to be added!

In case you missed it, we released a couple of blog posts recently all about Virtual Events: 5 Tips for Hybrid Events!, Creative Virtual Peer-To-Peer Events, Virtual Event Options, and How To Take Your Baby Bottle Campaign Virtual!

Please feel free to contact us @MinistrySync on Instagram or Facebook or email us at, and let us know if you’d like to learn more about our event planning tools, AttendEasy or FundEasy.

Amanda Rappe

Photo by cottonbro from Pexels

This article was inspired by our customers and written to encourage your fundraising efforts. Although we work with ministries and events daily, our team members are not Event Consultants. We encourage you to consult with your event consultant, executive team, and/or affiliate organization before making any major changes to your events. 

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