How to Make Your Good Event a Great One Using Event SurveysPosted on: January 30, 2018
Your event is over. You can breathe now.
How was it? Did you even have a second to listen to the program you spent months planning? Did it feel like everything went wrong?
- The tables weren’t where they were supposed to be.
- People showed up at the last minute who you weren’t expecting.
- The potatoes didn’t look as appetizing as they did at the taste testing.
- The speaker went over by THREE MINUTES!!!
When you’re in the midst of all the details, it’s sometimes hard to see the big picture. Thankfully though, your guests do see the big picture. So what ultimately matters isn’t the tiny mishaps, but rather your guests’ lasting impressions.
The primary purpose of your event—beyond fundraising—should be to educate your guests on your mission and show them what you’re doing to achieve it. Are you communicating your ministry well? Are you being respectful of your guests’ time? How do you know?
Thankfully, AttendEasy gives you tools to communicate with your guests, and you have the opportunity to gauge their opinions. When using Live Attendance in conjunction with AttendEasy, you’ll have access to a breakdown of the following types of guests: regular attendees, no-shows, guests who canceled, as well as walk-ins.
We give you the ability to email these different segmented groups of guests. So I urge you—use these tools, and get a survey out to them!
Pro-Tip! Email your segmented groups directly from the Attendance section of your event.
I suggest creating two surveys, one for all guests and one for Table Hosts.
Here is an Event Survey that you can copy and use for your center. (Note: You must be signed in to a Google account to copy the survey for your use.)
Survey your Table Hosts Questions from above, plus:
The above survey templates are comprehensive and designed to help you have a full understanding of your guests’ experience. (Click for a preview.)
These are important things to gauge each year, and often these are the things that separate a good event from a great one.
Within your thank you email to all guests and Table Hosts (preferably sent the next day), include a link to your survey with your genuine thank you and the estimated amount raised (if possible). Doing so will help you identify what your guests liked and disliked allowing you to make your event even better next year!
Make it a great one!