The Facebook DIS-advantage: Donate Button

Posted on: May 23, 2018

Facebook Donate Button - a Disadvantage for Nonprofits

AttendEasy and FundEasy both allow for sharing on various social media platforms with just the click of a button—a pretty handy tool to connect with people through peer-to-peer networking. The problem? Well… it’s that darn Facebook Donate Button.

In their desire to be a one-stop-shop for everything online, Facebook moved into the crowd-funding game last year. The issue is that the Facebook donation process is incomplete!

Sure, if you are doing a one-off fundraiser for a local cause, then the idea of a quick and easy Facebook donation is fine. But, if you want total event management with the ability to keep track of all the contact information, funds entering your account, and goal achievement (not to mention communicating with your participants before and after your event), Facebook is not the way to collect donations.

To put it bluntly: Facebook’s Donate Button causes a lot of extra work.

Facebook Donation Issues

Facebook and Network for Good teamed up to provide fundraising via Facebook. Here’s what you need to know before using it.

You won’t know who gives.
From Network for Good’s help desk: “Due to Facebook privacy policies, users that are giving to nonprofits through Network for Good do not share their donor information with third parties. Therefore, when Network for Good sends the donations to the nonprofits, the donations show up as anonymous.

As a nonprofit organization, you need to know who gives to you and when so that you can connect with these supporters and grow that relationship.

You don’t get the money right away.
Facebook states in its help article: “Donations are usually distributed a month and a half after the last date of the month in which the donations were made.” That’s a long time to wait for an undisclosed amount of money…

It’s extra work.
With FundEasy, you do have the ability to input Facebook Donations, but they will need to be entered as an offline gift and you won’t be able to do this until you receive the donation information a month and a half after the donation has been made, if at all since the donor will probably appear as anonymous.

Best practice tells us that money raised for your event needs to be accounted for in one space. If fundraisers use the Facebook Donate Button in addition to your FundEasy Fundraising Pages, you won’t know who or how the people gave in an appropriate amount of time.

Sharing to Facebook is Still a Good Thing!

Peer-to-peer fundraising depends on others to help network, and Facebook is a wonderful way to do that. In fact, that’s why we include social sharing options on all FundEasy fundraising pages. Sharing through your Fundraising Page ensures that all funds will be accounted for within your FundEasy account.

Facebook Warning Notification

We added a notification informing everyone who shares your fundraising page of the potential issues created if they also add a Facebook Donate Button. This should help protect your participants and their friends from the Facebook trap. We encourage you to advise your participants as well for that added nudge.

Facebook donate button information

  1. From the fundraising page, click the Facebook Share Button under “Spread the word.”
  2. Create a custom message in the Facebook sharing modal that appears and click “Post to Facebook.”
  3. A message will appear confirming your post and advising those who shared NOT to click the “Add Button” button from their Facebook Page.

What you can do

In your FundEasy Settings, you can upload both a banner for your event and a Facebook Banner for sharing. We encourage you to include a call to action within your banner guiding your audience to “Click to Give.”

Add a button to your banner image within your FundEasy settings for clarity on social media.

We can’t eliminate Facebook from promoting the use of their button, but with a clear call to action in your Facebook sharing graphic, it should reduce the temptation from your participants to add it!


Be aware that there is no way to stop Facebook from promoting this feature to their users for your event. It is how they grow their product. We get it.

Our hope is that this prompt for your participants encourages them to fundraise through your FundEasy event rather than Facebook to help your organization manage everything with ease.

Happy fundraising!

Andrea Trudden
Andrea Trudden

 

 


This article was inspired by our customers and written to encourage your fundraising efforts. Although we work with ministries and events daily, our team members are not Event Consultants. We encourage you to consult with your event consultant, executive team, and/or affiliate organization before making any major changes to your events.

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