Year-End Communication & Planning Tips

Posted on: December 10, 2018

Now that you know we’re offering FREE Year-End Campaigns… what’s next?!

We have some helpful tips and materials to help YOU begin promote your Year-End Campaigns with your audience!

Year-End Schedule Tips:

  • Postcard Mailing Announcement (send this 2-4 weeks out)
  • Email communication (at least once weekly)
  • Social media posting (minimum 2-3x weekly)
  • On December 31, the final day of the year, if possible plan on posting and emailing updates multiple times throughout the day.
  • Follow Up: Thank your supporters and share the results via social media, email and possibly a thank you note mailing.
  • Note: In ANY newsletter or communication between now and the end of the year, include mention of your year-end campaign You might include a Year-End graphic, description of what your goal is, when it is happening, and where your audience can get involved! Maybe it’s just a PS. with a link to your Year-End Campaign page! Whatever you do, keep talking it up!

5 Quick Year-End Communication & Planning Tips:

  1. Introduce your campaign! Tell you audience EXACTLY what your organization has accomplished throughout the year and invite them to join in through this campaign.
  2. Set a goal! Decide on a measurable, attainable, financial goal with a specific need or project in mind that you will be communicating to your supporters. For example: This year, our goal is to fund our fatherhood program for the next quarter! Will YOU be part of the team that makes this happen? 
  3. Matching grant! Do you have a generous supporter that might consider a matching grant? How awesome to be able to share with your donors the added incentive that every gift they make (up to a certain dollar amount) will be doubled?!
  4. Plan ahead! If you haven’t developed this already, set aside time to create a schedule that will best fit your organization and supporters. Design the social media graphics you will use, write the copy and text you will utilize, and create drafts of your emails as you plan ahead!
  5. Choose wisely where to engage! How do you typically connect with your supporters? Is it via social media, handwritten notes, emails, phone calls? Adapt the suggestions we’ve shared here to best fit your supporters and where they are at. For example, if you have a disengaged social media following, placing all your eggs in one basket and promoting your campaign hard primarily on social media may not be a good fit for you! (But, this may be a good time to start creating a presence on social media and encouraging engagement!)

We hope this encourages your organization to continue empowering your supporters and making a lasting impact in your community!

Amanda Rappe 

This article was inspired by our customers and written to encourage your fundraising efforts. Although we work with ministries and events daily, our team members are not Event Consultants. We encourage you to consult with your event consultant, executive team, and/or affiliate organization before making any major changes to your events. 

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